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April 26, 2026 | 09:14 am
TEMPO.CO, Jakarta - The Ministry of Trade (Kemendag) stated that Indonesian fashion and accessory products recorded a potential transaction value of US$1 million, or approximately Rp17 billion, at the 2026 Kobe-Japan Pop-Up Store.
The Director General of National Export Development at the Ministry of Trade, Fajarini Puntodewi, stated that this achievement confirms the growing competitiveness of Indonesian creative products in the Japanese market, which is known for its competitiveness and high standards.
"The transaction potential achieved also demonstrates that Indonesian products are increasingly accepted and able to compete in the global market, especially in segments that demand high quality and design," Puntodewi said in a press statement in Jakarta on Sunday, April 26, 2026.
This potential transaction value of US$1 million is represented by the signing of a memorandum of understanding (MoU) between PT Dan Liris from Indonesia and Bee-First Co., Ltd. from Japan. The signing was witnessed online by Fajarini Puntodewi and the Indonesian Consul General in Osaka, John Tjahjanto, and offline by the Head of the Indonesia Trade Promotion Center (ITPC) Osaka, Didit Akhdiat Suryo.
According to Puntodewi, Indonesia's participation in this event is a strategic step to expand market access and strengthen the image of Indonesian fashion, accessories, and jewelry products in Japan.
This participation is the result of a collaboration between the Ministry of Trade, through the Indonesia Trade Promotion Center (ITPC) Osaka, and the Consulate General of the Republic of Indonesia (KJRI) in Osaka.
A total of 16 Indonesian brands participated in the event through the Indonesian Pavilion. These businesses showcased accessories, jewelry, and clothing.
Meanwhile, Didit Akhdiat Suryo, Head of ITPC Osaka, emphasized the importance of a more targeted and sustainable promotional approach. He also conveyed the readiness of Indonesian trade representatives in export destination countries to bridge businesses between the two countries.
"Through the integrated Pop-Up Store promotion, we are introducing quality Indonesian products with an approach that emphasizes storytelling and emotional connections with Japanese consumers. This step is key to strengthening the penetration of Indonesian products in the Japanese market," explained Didit.
Japan is one of Indonesia's main trading partners. In 2025, total trade between the two countries was recorded at US$32.08 billion, with Indonesian exports valued at US$17.61 billion.
Specifically for the textile and textile products (TPT) sector, Japan was the second-largest export destination, with a value reaching US$1.02 billion, or 8.53 percent of total national TPT exports.
This positive trend continued in early 2026, with TPT exports reaching US$180 million in January-February, a 3.59 percent increase compared to the same period the previous year.
Some of Indonesia's TPT exports to Japan include apparel, fabric, yarn, synthetic fibers, creative fashion products, and creative interior products.
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